Tck Tck Tck hoodwinked NGOs: bold demands sacrificed for PR coverage

COP 15 -Tck Tck Tck hoodwinked NGOs: bold demands sacrificed for PR coverage – PEJ News – Joan Russowwww.Climatechangecopenhagen.org

Did the many NGO groups that signed on to Tck Tck Tck Campaign know what they were agreeing to? Were they aware of the corporate links to the Campaign? Do they know who owns the Trade Mark Tck Tck Tck that they have been so dutifully promoting? Or do the NGOs care?
www.PEJ.org

SIGNIFICANT OMISSIONS IN TCK TCK TCK http://tcktcktck.org DEMANDS

In the Tck Tck Tck (http://tcktcktck.org) Campaign for COP 15, they were calling for developed states to ³Reduce developed country emissions by at least 40% by 2020. While most developed and developing states were calling for developed states to use 1990 as a baseline, the Tck Tck Tck Campaign did not have a baseline. Consequently what they were calling for was way below what developing states were demanding. How could an NGO campaign have a percentage reduction without a base-line date. In the Tck Tck Tck Campaign demands it was stated: “Reduce developed country emissions by at least 40% by 2020”. Is that from 2009 levels? or Canadian 2006 levels, or US 2005 levels but not from what most of developing states wanted, at least 45% from 1990 levels. Apart for calling for stabilization by 2015, there was no commitment proposed for subsequent years, such as [collectively reduce global emission by at least [50] [85] 95 % from 1990 levels by 2050 (Chair¹s December 11 draft)]. The developing states were demanding that developed states reduce emissions by at least 95% below 1990 levels by 2050; Tck Tck Tck Campaign was silent on 2050 commitment. Key issues at COP 15 were the need for a common baseline such as 1990, and for developed states to commit to high percentage reduction of greenhouse gases from the 1990 baseline. (the Tck Tck Tck (http://tcktcktck.org) list over 220 NGOs ­see Annex.

The PR CAMPAIGN BY HAVAS CORP. AND ITS CORPORATE CONNECTIONS

The Public Relations Campaign Havas boasted at the 2009 ANA (Advertising) Annual Conference, The Masters of Marketing, David Jones, global chief executive officer, Havas Worldwide, spoke about a particularly important advertising program his agency recently created for the “Tck Tck Tck: Time for Climate Justice”
campaign. (the 2009 ANA Masters of Marketing Conference).

David Jones is global CEO of Havas Worldwide, running Euro RSCG Worldwide, Arnold Worldwide and all creative, marketing services and design companies throughout the global Havas network of 12,000 people and more than 250 offices. He is also the Director General of Havas.

I contacted Havas (Tck Tck Tck: Time for Climate Justice campaign), and asked them to send me a list of their corporate sponsors. I received what was described as “a recap of the campaign that we prepared for our press contacts.”

In this release, it states that “the idea behind Tck Tck Tck was to create a movement…rather than a campaign, but a movement with a deadline. …the objective of the campaign was to make it become a movement that consumers, advertisers and the media would use and exploit.” Was this the perception by the corporation that the movement encompassing NGOs was to be a commodity to be used and exploited?

In the press release it mentions “Havas Worldwide incorporates the EURO RSCG” which lists the following partners:

²The following companies who have already come on board as partners includes Galeries Lafayette, Virgin Group, Yahoo! Music, iTunes, Google, Pernod Ricard, EDF, Microsoft, Zune, YouTube, USA Today, National Magazines, HSBC, M&S, Uniqlo, Lloyds Bank, MySpace, MTV, Bo Concept Japan K.K., Volvo, Kipa Turkey, Claro Argentina, Peugeot, NTV, Universal, Tesco, Sina.com, GDF Suez, Centrica, Oxfam, New Zealand Wine Company, 350.org, Handbag.com, Avaaz.org, Lesinrockuptibles, Harper¹s Bazaar, Esquire, Cosmopolitan, EMap, Greenpeace, Commensal, The Atlantic, Fast Company, News Limited, Tesla, Wired Magazine, and RFM Radio.²

Did Greenpeace, Oxfam and Avaaz.org 350.org perceive themselves to be ³companies²?

Did the above NGOs feel comfortable being associated with EURO RSCG, and its partners such as the Adventis and Novartis Biotech firms involved with genetic engineering and biofuels.

Did the NGOs, with the http://tcktcktck.org campaign, listed below in the Annexknow that the brand Tck Tck Tck has corporate “partners” such as nuclear energy promoters: EDF and GDF Suez. (recap of the campaign press release).

[Perhaps, at COP 15 biofuels and nuclear energy which have often been proposed as solutions to climate change in violation of a principle that solutions should never be worse or equally bad as the problem they are intended to solve – were shrewdly promoted through their association with Tck Tck Tck Brand of Havas Worldwide and EURO RSCG].

WHO OWNS THE TCK TCK TCK TRADE MARK THAT NGOS HAVE BEEN PROMOTING HAS BEEN REGISTERED BY EURO RSCG
It appears that on Monday, November 30, 2009, ²a U.S. federal trademark registration was filed for Tck Tck Tck. This trademark is owned by Euro RSCG Worldwide, LLC, 350 Hudson Street, New York, 10014.
The attorney or correspondent listed for Tck Tck Tck is Colleen M. Keegan of Davis Wright Tremaine LLP, 1633 Broadway, New York, NY 10019. The Tck Tck Tck trademark is filed in the category of Advertising, Business & Retail Services. The description provided to the USPTO for Tck Tck Tck is advertising services; marketing services; advertising agency services, direct marketing advertising; market research; business marketing consulting; public relations services; media planning, buying and placement. The USPTO has given the Tck Tck Tck trademark a serial number of 77882811. The current status of the trademark is new application – record initialized not assigned to examiner².

[Have the NGOs been duped into assisting Euro RSCG Worldwide In promoting a new trademark for EURO RSCG clients? Will there be a Tck Tck Tck, campaign to strengthen the push for nuclear energy and biofuels which will delude the public into thinking that the campaign has the support of environmental and social justice NGOs listed in the http://tcktcktck.org web site and in the Annex below?

CLAIM BY TCK TCK TCK THAT THERE ARE TWO DIFFERENT CAMPAIGNS

Jason Mogus from the Tck Tck Tck http://tcktcktck.org campaign noted that there was a distinction between two campaigns.

”First, the Tck campaign with corporate connections is actually a separate one from what I worked on, their website is http://timeforclimatejustice.org and ours is http://tcktcktck.org. Our campaign only had NGOs involved and did not work with the EURO PR firm or had any other PR firms in leadership roles. It is easy to get confused as there were 2 separate campaigns but the one I worked on was the most high profile, had 220 NGO partners, and is the one most of you will have seen”.

Was Jason not aware that the Havas recap of the Campaign Press release the EURO RSCG firm indicated that the members of the so-called distinct two campaigns were collapsed:

”The following companies who have already come on board as partners includes Galeries Lafayette, Virgin Group, Yahoo! Music, iTunes, Google, Pernod Ricard, EDF, Microsoft, Zune, YouTube, USA Today, National Magazines, HSBC, M&S, Uniqlo, Lloyds Bank, MySpace, MTV, Bo Concept Japan K.K., Volvo, Kipa Turkey, Claro Argentina, Peugeot, NTV, Universal, Tesco, Sina.com, GDF Suez, Centrica, Oxfam, New Zealand Wine Company, 350.org, Handbag.com, Avaaz.org, Lesinrockuptibles, Harper¹s Bazaar, Esquire, Cosmopolitan, EMap, Greenpeace, Commensal, The Atlantic, Fast Company, News Limited, Tesla, Wired Magazine, and RFM Radio.”

Did Jason not know that the Tck Tck Tck logo/brand and campaign was registered by the EURO RSCG firm on November 30, 2009, and that even though it was a different campaign as he said, it has the same logo and the NGOs, in promoting Tck Tck Tck were linked by association. The result is that the NGOs in his campaign will be giving legitimacy to the corporate campaign which is using the same logo. Is he not concerned about this? And did the NGOs know that Tck Tck Tck has corporate “partners” such as nuclear energy promoters: EDF and GDF Suez.

Do the NGOs in the tcktcktck.org campaign know that EURO RSCG which has as its clients the Adventis and Novartis Biotech firms involved with genetic engineering and biofuels has registered the Tck Tck Tck logo and will all be using the Tck Tck Tck logo? Did he explain to the NGOs that they would be promoting a corporate logo that was registered by EURO RSCG?

If one leaves the corporate association behind, and just examines the demands of the tcktcktck.org did the NGOs realize that his tcktcktck.org campaign had greenhouse gas emissions percentage reductions and targets without the 1990 base line. How could the NGOs support the tcktcktck.org call for reducing emission by 40% by 2020 ­ a demand that omitted the baseline of 1990.

DO THE NGOS CARE ABOUT BEING ASSOCIATED WITH SUCH A CAMPAIGN

The question remains that if the NGOs are made aware (i) that they had agreed to emission reduction without the baseline of 1990, (ii) that among many corporate “partners” were key nuclear and biofuel/genetic engineering corporations, and (iii) that the Tck Tck Tck brand or logo is registered as a corporate Logo and Brand (iv) that they have promoted a corporate logo/brand that will have a corporate life of its own; would the NGOs now withdraw their support for Tck Tck Tck?

ANNEX LIST OF GROUPS THAT SIGNED ON TO TCK TCK TCK (FROM TCK TCK TCK WEBSITE)

NOTE: Canadians for Action on Climate Change have asked to be taken off the list.

To be removed from the list, Contact laura.comer@tcktcktck.org | cell: 330.304.2074 | 225 Republic Hall, Hofstra University, Hempstead NY 11549

· 1Sky
· 350.org
· ACT Responsible
· ActionAid International
· Africa2Green
· Age of Stupid
· Alliance for Climate Education (ACE)
· Alpe Adria Green
· Amnesty International
· AMYCOS-ONGD
· Apollo Alliance
· AQVIVA
· Ashoka’s Youth Venture
· Association québécoise des organismes de coopération internationale (AQOCI)
· Atmosforests
· AVAAZ.org
· BeThatChange
· BirdLife International
· Botanic Gardens Conservation International
· Campus Progress
· CAN International
· Canadian Youth Climate Coalition
· Canadian Youth Climate Coalition – Powershift
· Canadians for Action on Climate Change
· Carbon Danger
· Carbonfund.org
· CARE
· Catholic Agency for Overseas Development (CAFOD)
· Centre for Social Markets
· China Dialogue
· Christian Aid
· Christian World Service
· CIDSE
· CIEDM: California Institute of Environmental Design & Management
· CIVICUS: World Alliance for Citizen Participation
· Climate Coalition (Belgium)
· Climate Counts
· Climate Justice Fast!
· Conservation International
· Consider Us
· Consumers International
· Copenhagen Climate Council
· Costa Rica Neutral
· CPAWS (Make Forests Count)
· Dana Mitra Lingkungan (Resource Foundation for Environment)
· David Suzuki Foundation
· Denmark.net
· Dogwood Initiative
· E3G
· Eco y Voz A.C. (Radio Mente Abierta)
· Eco-union
· EISI
· 350.org
· ACT Responsible
· ActionAid International
· Africa2Green
· Age of Stupid
· Alliance for Climate Education (ACE)
· Alpe Adria Green
· Amnesty International
· AMYCOS-ONGD
· Apollo Alliance
· AQVIVA
· Ashoka’s Youth Venture
· Association québécoise des organismes de coopération internationale (AQOCI)
· Atmosforests
· AVAAZ.org
· BeThatChange
· BirdLife International
· Botanic Gardens Conservation International
· Campus Progress
· CAN International
· Canadian Youth Climate Coalition
· Canadian Youth Climate Coalition – Powershift
· Canadians for Action on Climate Change
· Carbon Danger
· Carbonfund.org
· CARE
· Catholic Agency for Overseas Development (CAFOD)
· Centre for Social Markets
· China Dialogue
· Christian Aid
· Christian World Service
· CIDSE
· CIEDM: California Institute of Environmental Design & Management
· CIVICUS: World Alliance for Citizen Participation
· Climate Coalition (Belgium)
· Climate Counts
· Climate Justice Fast!
· Conservation International
· Consider Us
· Consumers International
· Copenhagen Climate Council
· Costa Rica Neutral
· CPAWS (Make Forests Count)
· Dana Mitra Lingkungan (Resource Foundation for Environment)
· David Suzuki Foundation
· Denmark.net
· Dogwood Initiative
· E3G
· Eco y Voz A.C. (Radio Mente Abierta)
· Eco-union
· EISI
. Environmental Media Association
· Equilibrium
· Equiterre
· Ethical Consumer Magazine
· European Journalism Centre
· Faiths United for Sustainable Energy (FUSE)
· FAQDD (Fonds d’action québécois_pour le développement durable)
· Federation of Environmental and Ecological Diversity for Agricultural Revampment and Human Rights (FEEDAR & HR)
· Finance Alliance for Sustainable Trade International (FAST)
· Footprint Friends
· Footprint Network
· For My Sake! (Earth Reformers Foundation)
· France Nature Environment
· Friendship Ambassador Foundation
· Ghana National Youth Coalition on Climate Change (GNYCCC)
· Global Call to Action Against Poverty (GCAP)
· Global Green
· Global Humanitarian Forum
· Global Movement for Children
· Global voluntary Development Association (GVDA)
· Global Warming and Climate Change Initiatives for the International Youth Council
· GlobalGiving
· Goodness500
· GREEN Alpe Adria
· Green Thing
· Greenheart Project
· Greening the Beige
· Greenpeace International
· Grønn Hverdag (Green living)
· Healthcare Without Harm
· Helpage International
· Iceland Nature Conservation Association
· IndyACT – The League of Independent Activists
· INEX – International Network for Educational Exchange
· Interfaith Power and Light: Regeneration Project
· International Center for Sustainable Development & Environmental Studies (ICSDS)
· International Council for Adult Education
· International Federation for Human Rights (FIDH)
· International Federation of the Red Cross
· International Institute for Environment and Development
· International Tibet Support Network
· International Youth Council
· Jaringan Hijau Mandiri
· Julie’s Bicycle
· Kiko – Make the Rule
· Kiko Network
· Klima Klub
· Kyoto2 Support Group
· L’Ultimatum Climatique
· Make Poverty History
· MERCY Malaysia
· METIS Global Awareness Network
· Millennium ART
· Movement for Children and Youth Welfare
· Natural Resource Defense Council (NRDC)
· NEKTARINA NPO
· New World Hope Organization
· Norwegian Church Aid
· Noticias Positivas
· “Ocean eXchange”> the GEO Project”
· OceanHealth.Org
· Oxfam GB
· Oxfam International
· Pacific Conference of Churches
· PASUMAI THAAYAGAM (Green Motherland)
· Peace and Collaborative Development Network
· Pensons Climat/ Think Climate
· People’s Climate Action
· People’s Initiative for Learning and Community Development (PILCD)
· Peopletech
· PGA Green
· Plan International
· Plant-for-the-Planet
· Practical Action
· Presencia Ciudadana
· Project Survival Pacific
· Rainforest Action Network
· Raising Awareness on Environment and Climate Change Program
· Raising Awareness on Environment and Climate Change Program (RAECP)
· Realizing Rights
· RESET – For A Better World
· Rock The Earth
· Sandbag Climate Campaign
· Save the Children
· Solar Generation
· Sri Lanka-United Nations Friendship Organisation (SUNFO)
· Stichting Dolphinmotion
· StopGlobalWarming.org
· Survival International
· Sustainable Environment & Ecological Development Society (SEEDS India)
· Sustainable Sanctuary Coalition of Greater Kansas City
· SustainUS’>www.climatecountdown.org””>SustainUS
· TakingITGlobal
· Team Earth
· Tearfund
· Tebtebba
· The Climate Institute
· The Converging World
· The Corporate Leaders’ Group on Climate Change
· The Green Initiative
· The Pachamama Alliance
· The Pew Trust
· The Rainforest Initiative
· The Women for a Change International Foundation
· This Place 09
· Trade Union Advisory Committee
· Transparency International
· Treehugger
· UN Seal the Deal
· Unión de Grupos Ambientalistas (Network of environmental groups)
· Union of Concerned Scientist
· Unite for Climate/UNICEF
· United Nations (Regional Information Centre for Western Europe) ons Volunteers
· universe-projects international w.l.l
· US Climate Action Network (USCAN)
· Vitae Civilis
· Wechselwelle
· WIEGO (Women in Informal Employment Globalizing and Organzing)
· Wildlife Conservation Society
· Women’s Environment and Development Organization
· World Climate Community
· World Conference of Religions for Peace (WCRP)
· World Council of Churches
· World Mayors Council on Climate Change (WMCCC)
· World Resources Institute
· World Student Community for Sustainable Development
· World Vision
· World Vision Australia
· WWF International
· www.labor4sustainability.org/
· Xanvil – Cultura y Ecología
· Youth and United Nations Global Alliance (YUNGA)
· Youth Engagement in Sustainibility (YES) Nepal
· Youth Partnership for Peace and Development

Contact/ globalcomplianceresearch

~ by Cory Morningstar on January 8, 2010.

One Response to “Tck Tck Tck hoodwinked NGOs: bold demands sacrificed for PR coverage”

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